Young customers want their food fast, so Taco Bell lets you pay ahead of time through their Live Más app. Here is how they continue to earn the love of their millennial fan base. Over the years, Taco Bell has kept up with their young demographic’s changing interests and trends. The fast food restaurant has a self-aware brand persona with funny commercials, clever social media posts, and partnerships with trendy brands like MTV and Forever 21. Taco Bell’s target market is men and women ages 18 to 34. The collector cups for the movie were so popular, sales went up for one store by 25%! Who is Taco Bell’s Target Audience? Top Taco Bell advertising reached new heights in 1989 with a famous Batman promotion. For instance, 60% of millennials have more delivery apps than streaming services, which is why Taco Bell has worked with both DoorDash and Grubhub. Millennials love a lot of brands, and Taco Bell wisely partners with as many of them as possible. They continue to release ads every year, especially for the Super Bowl. Funny CommercialsĮven in 80s and 90s commercials when they used the chihuahua, Taco Bell commercials have always been hilarious. That’s why they get inventive with their menu, offering items such as the Black Jack Taco, Doritos Locos Tacos, Kit Kat Quesadilla, and Beefy Fritos Burrito. Taco Bell knows they’re catering to people with only a few dollars in their pocket and the munchies. Sometimes we just want something crunchy, affordable, and fast. Their best moments include reaching out to model Chrissy Teigen with a handwritten note, sending custom rings to people on Instagram, and creating a Taco Emoji Engine, which mashed up a taco with another emoji, photo, or animated GIF. Taco Bell has totally won the internet with their funny social media accounts. Today, their purple and teal color scheme is as integral to their brand as their fiery hot sauce! Savvy Social Media Over the years, they’ve had different slogans, mascots, logos, and even architecture for their buildings. Taco Bell dares to change up their marketing to try something new. You can wear t-shirts, hoodies, baseball hats, pajamas, and even string bikinis printed with the Taco Bell logo! Visit their online gift shop to see all the cool branded merch the fast food restaurant has to offer. The fast food brand has opened a pop-up hotel in Palm Springs, hosted a drag queen brunch, and even ran a global campaign where the moon was used as a billboard! Promotional Swag Taco Bell is not shy about doing crazy things in the name of advertising.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |